Since those initial plain text messages appeared online, email marketing has advanced significantly. Marketers now produce personalized emails with animated GIFs, vibrant images, and styled text to inform and engage customers. Is email marketing’s next frontier going to be video?
Keep reading as we look at email video marketing’s future and how you can use videos in your campaigns.
However, there are drawbacks to email video marketing, like email client limitations and compatibility problems. Don’t worry, though; we’ll also offer advice on how to get past these obstacles and guarantee that your audience sees and views your video emails.
Continue reading to learn how to use video to produce compelling and successful email campaigns, regardless of experience level with video email marketing.
What is Video Email Marketing?
Email marketing campaigns employ video content to advertise goods and services. As you use simulation, make your business great and be ready to compete in the ever-growing market.
Since video email marketing effectively engages customers and increases conversions, it is growing in popularity. A method to stand out and have an impact in a world where individuals are regularly inundated with marketing messages is video email marketing.
Video content is the perfect medium for marketing initiatives such as defi mining since it is more convincing, memorable, and engaging than other types of material.
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Why Video? Benefits of Using Video in Email Marketing
Video is a widely used medium for concept communication and audience engagement. By including video in your emails, you provide your subscribers additional opportunities to interact and discover your business, thereby broadening the appeal of these priceless marketing tools. Why do companies include movies in their emails these days? See the reasons why email videos are compelling.
- Pictures are ingested and processed by humans more quickly than words. For example, when you include product photographs, your subscribers can evaluate color and shape far more quickly than if you try to describe the same object solely with text. A video offers the same advantage.
- It is helpful to use visual content to explain complex concepts. We employ visual clues, such as graphs, charts, and hand gestures, to aid comprehension. Brands may tell and demonstrate through video content in their emails.
- Including real individuals in your films helps to humanize your brand. Seeing a face and hearing a voice gives viewers the impression that someone else is speaking to them.
- You may increase email subscribers’ engagement by using videos. SuperOffice conducted tests and found that adding the term “video” to the subject line boosted open rates by 6%. Subscribers may stay on your email longer to watch an animated GIF of your video or click through to see the full version once they have opened it.
- Sending out a link to a video on your website is an excellent approach to getting more subscribers. There is a call to action (CTA) in almost every marketing email you send, and the goal of almost every CTA is to drive the subscriber to your website.
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Key Takeaway
Adding video to your arsenal of marketing tactics is a great idea, and when you pair it with email, you can create a multi-sensory, digitally native experience. Anticipate an increase in the ease of adding video to your communications on a large scale and automating the process when new solutions enter the market.
